Staying on Top of Your Game

For years, a New York clothing retailer would say, in a distinctive Brooklyn brogue, the tagline “An educated consumer is our best customer.” In every TV and radio spot, she pronounced the tagline with such assuredness that listeners soon had the gospel truth imprinted in their brains.

Similarly, it can be said, in this volatile, roller-coaster spring, that not only is an educated consumer a credit union’s best member, but an educated staff is a member’s best friend.

And where is this vital education taking place?

On several fronts:

• Credit union managers and staff are scrambling to track NCUA and the corporate problem, then visiting CreditUnionsRising.com to share their opinions with peers, while keeping an eye on the possible inflationary impact of the trillion-dollar federal infusion into the nation’s balance sheet.
• On the local front, managers and staff are staying briefed on how efficiency metrics can help keep expense levels in the black.
• Education on member outreach strategies also continues across-the-board, exploring healthy prospects for expanded business lending, effective onboarding strategies to turn new members into members for life, and successful mortgage modifications to keep the roof over member heads in a housing market gone south.

Hunter Moss Corporate Communications Manager